Nov 4, 2015 - Explore Viviana DeJesus's board "Salon ideas", followed by 211 people on Pinterest. And if you have questions about anything mentioned here, such as marketing with Everywhere Small Business, leave a comment or you can email me directly at Joy.Gendusa@PostcardMania.com. Once you’ve figured out which retail products you would sell in your salon, take time to develop a retail merchandising master plan. From that month forward the stylists knew what they were capable of and saw the difference in their paychecks. Here are some ideas for your customer loyalty program: Create and print a simple stamp card for customers. Consistency is key here. If you have the budget, a good idea could be to contact a salon marketing agency to help you. You need to get a good salon software that can manage your bookings online and in fact take care of many parts of your business. Write down things like targets, revenue projections, staff incentives as well as some ideas for advertising and promotions ideas. A great way to do this is to add express services to your menu. Create a First-Time Visit Special Getting new clients to your salon can be as simple as making every clients’ first visit special - literally and figuratively. This is a simple question to ask that have an immediate impact to your salon business. I laminated them and attached magnets to the back of each one. A motivated team that knows what you expect of them can make a massive difference to how your salon is perceived. At the very least, you can have your "retail coach" do all the research on your product lines and teach a class for your stylists. Instead, try to find a consistent form to collect a lot of feedback and take a couple of hours every month go go through it all and try to spot themes of common feedback to act on. I made individual cartoon cars, birds, horses, frogs, etc. you offer a free coffee at café next door with your service) and they in turn offer their visitors a discount on your services. In fact, when picking your salon location, an important consideration should be opportunities for local partnerships. It’s not difficult. I guess you’re not surprised to see social media as one of the salon marketing strategies in this list. 3. You might think that email is an old marketing method that has become irrelevant given the development of social media. Competing with the millions of salons in this world is tough. And 3 more retailing ideas for salons. Share it with your friends! This is why the best influencer marketing strategy for salons is to work with local micro influencers. And it can be expensive to get a big name to your salon. If you run a salon, you run a relationship business. There are 4 things you need to have a successful salon retail culture. The best way to do this is to include keywords on your website that describe what you offer. What contest would be appropriate for this month? To help you with this, I’ve pulled together a list of the 55 best salon websites examples. It’s the most sophisticated appointment scheduler on the market but you need to get a paid subscription to access the advanced features. August is back to school. Be sure to team up your weak ones with your strong ones to help them along and keep the contests fair. They are also easy to plan for and helps you highlight your different service offers in a relevant context throughout the year. In fact, you would even put off the right clients if you looked expensive. Fun, motivating retail contests with good prizes worthy of the effort: Salon retail contest ideas. As you only pay when people click on the link, you should try to only show the ad to people that are likely to book with you. Strong, consistent leadership from a staff member with retail credibility. The best type of new client you can get is someone who had been recommended your salon by another salon client of yours. A long lunch hour where you pick up the check, Grab items from your professional beauty supply company that go on clearance, like equipment specials, Get a lot of your prizes for the year from Hair Shows. What I suggest you do next is to pick two or three salon marketing strategies that you want to move forward with and add that to your salon business plan. a clean feeling in the example below). Check out these top 50 marketing ideas to help get you started! 8). I really hope you’ve found some salon ideas today that you think would be right for your salon. Clearly tell them what action you want them to take next. Everyone wins. And the best part is, having a search optimized salon websites brings you new clients for years and it doesn’t cost you anything other then your time for creating the pages. These are people who live in the area and have 3’000-30’000 engaged followers. For more ideas on how you can motivate your salon employees and get the most of them, you can read my article on the most effective ways to motivate salon employees. In the Internet age we live in, people research salon before they book. And when you lose or gain a new employee, you don't need to make new ones. I have put together a beginners guide to Facebook Ads that you can follow to get started with your first Facebook ad. Google is the most used search engine but there are other as well. But it’s also easy to end up spending a lot of time on Instagram without actually getting much new business out of it. (For your month of retail culture launch, I suggest you use the whole $100 for your prize to really make them invest. Do you remember why your salon is on Instagram? I’m not saying it’s easy to define good salon branding. It can also be based on activities that help lead your salon to the results you want. And, in the end, that’s why your salon should use social media. As they are “live” and only live for a short period, it drives a sense of urgency with the viewer to take action on your offer. This can be sachets or mini size products. There is a saying in the world of retailing … Only you know what the goals are and what you should reward. I also strongly recommend you go through my detailed salon email marketing guide which takes you through all you need to make your salon’s newsletter effective. If you’re on a slimmer budget, you can also leverage tools like Canva which help you define your salon brand colors and visual identity. Get new clients with smart salon advertising. Put dark colours (which appear heavier than light ones) lower in the display and lighter coloured products at the top to avoid appearing top heavy. Would you say you or your staff is good at selling salon retail products? Set a date for a salon meeting before your month launch. And at the end of it, you’ll have all the knowledge you need to get your first Facebook ad that’ll bring in new clients for you. This is a great, free salon marketing idea with endless possibilities. Anything you can do that is disruptive (while still in line with your salon’s image) is good. Ideally, the cost of the products you need to use is low so that by simply adding the service to the appointment, you immediately increase your profit. When people try out a new salon because they were recommended the salon by a friend, they are more likely to become loyal clients after their first visit. Hairdressers, nail techs, and sales small businesses are increasingly turning to influencers to help you get them. 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